2015
Branding & 
Art Direction

Copywriting:
Dee Keilholz

Illustration:
Nick Fruhling

Photographs:
Anna Hers

The Science of Giving at Science World

Chimp was invited to help Science World celebrate Family Day, so we pitched an educational, interactive scavenger hunt that helped kids identify the causes they cared about. Working with the Science World team and a fleet of Chimp volunteers, we sent families on a hunt throughout Science World. Successful completion resulted in a $5 charity gift card for the kids to send to any charity they chose in Canada. We created a mini brand, including a custom character, Ben-E (the benevolent robot), prize packs and signage for the event, which resulted in over 1000 families participating and a feature on CTV news.

Read the summary of the event here.